The medium of persuasion.
A filmmaker's statement by Lisa Virtue
1. The craft.
Since dim shadows first flickered on white screens, there's never been a medium of communication more provocative than the moving picture.
The processes have changed - through film and tape to flying electrons - but the power it gives us is the same.
Leave an impression...
raise an emotion...
spark a reaction.
Touch a single heart or inspire a whole nation.
Change one point of view, or spawn a viral marketing frenzy.
2. The purpose.
It's a medium of persuasion. We agree on that. And we're here to sell.
Our services. Our products. Our ideas. Our vision. Our opinion.
Even our emotions.
That's not crass. That's craft.
A craft that takes a certain temperament and a certain talent.
To convey feeling with sound and motion.
To add a sprinkling of words to deepen the meaning.
To cut it so the energy rises and falls on cue.
To dress it with sound and bathe it in music.
Ultimately, to captivate the eye and ear, and through them, the mind.
3. The meaning.
Ideas can be ordered in an endless combination. Yet in every film , video and animation, knowing which combination is right and how to build it is key.
The director is the conductor in a collaborative artwork where scripting, scouting, sound, camera, lighting, acting, set design, wardrobe, makeup, editing and scoring must all play their parts in harmony.
Inevitably, the director appears in the work. As a reflection of its scenes. As an echo of its tone and energy. As an architect of new ideas or an advocate for necessary change.
There is always an imprint.
Unseen but unmistakeable, that imprint is where the filmmaker takes her pride. The director, her meaning. The editor, her confident satisfaction.
I know, because it's what I live for.
It is my work. My art. My purpose. My meaning.
The invitation.
And I know that while it is my passion, it will be your statement to the world.
So how we get along is elemental.
Please read my website. You'll learn about me.
Look at my reel. You'll learn about my work.
Talk to my clients. You'll learn about my value.
Then meet with me.
I would be honoured.
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